REP Digital
The Coldwell Banker Way Video Series
Need
The client, Coldwell Banker, wanted to create a digital campaign to promote their new recruiting brochure (The CB Way) to be marketed nationally by affiliated agents and brokerages
Response
Simplify the CB Way brochure messaging by producing (12) 20 second videos. Krystal project managed from ideation to delivery and ensured all videos were delivered on time, budget and brand
KH Strategy
Identify
Client’s project background, messaging, requested budget and deadline
Present
REP Digital creative recommendation and deliverables to client
Communicate
Project details to internal REP Digital production team and kick-off creative
Develop
Project timelines and milestones to hit deadline
Manage
REP Digital creative to ensure messaging aligned with client goals and brand
Review
Videos and route for approval to internal and external management
Brand Results
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Additional Revenue
Coldwell Banker had an overwhelming number of downloads for this campaign amongst their agent network. Because of this success, CB will now offer a customization campaign package, which will allow local agents to promote their personalized information in the video end cards. This will bring more work and revenue to REP Digital.
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Campaign Expansion
Coldwell Banker was so impressed with the support of the CB Way campaign that they have tasked REP Digital with creating a 2.0 series for their 2022 marketing plans. This series will spotlight different real estate markets as well as focus on other internal programs, bringing in multiple streams of revenue for the REP Digital team in 2022.
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Future Opportunity
Coldwell Banker realized their current marketing platform (which hosts all marketing assets for agent downloads) was not optimized for customization. Coldwell Banker has tasked REP Digital to research, recommend and manage an alternate platform that allows for better user experience in 2022. This will bring in more revenue for REP Digital.