Walgreens
Cosmetic Re-Design
Need
Walgreens wanted to increase the revenue of the in-store cosmetic department
Result
Redesign in-store category marketing, product, and cosmetic brand footprint
KH Strategy
Collaboration
Collaborate with Visual Merchandisers to run reports on low vs high performing products
Coordinate
Internal new item launch events to promote new products
Analyze
Assist in analyzing cosmetic products based on sales revenue and in-store footprint
Develop
Assist in development of new cosmetic category branded signage
Recommend
Assist in recommendation on product discontinuation and new product launches
Review/Approve
Assist in review of in-store signage kit and implementation plan
Brand Results
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Chain-wide Cosmetic Category Re-Design
Walgreens was able to take a deep dive into low vs high performing cosmetic products and brands. By doing so, the team was able to optimize product selection by discontinuing low performing products, bringing in new-to-market products and also decreasing/increasing in-store footprint for low/high performing brands in an effort to increase sales. In 7 months, these re-design plans were rolled out to Walgreens brick-and-mortar locations chain-wide. With the re-design roll out, Walgreens also provided new beauty signage kits to provide an updated, modern look in the department to enhance the customer experience.