Data Blue/AHEAD
DELL Technologies World VIP Experience
Need
Data Blue wanted to increase Dell Technologies partner sales
Response
Nurture (70) high-revenue clients in a VIP experience at the Dell Technologies World conference
KH Strategy
Create
Project timelines and determine milestones including invite delivery, registration and solidifying contracts
Manage
Provide creative direction and content to graphic designer, oversee final product and route for approval to internal management
Collaborate
With the sales teams to identify top clients based on revenue volume and Dell Technologies sales
Negotiate
Sponsorships with other affiliated partners, manage sponsorship budget and allocate funds to the VIP program events
Develop
Creative content calendar including program invite, itinerary brochure, and promotional and day-of-event signage
Planning
Plan and host (3) all-inclusive VIP events including private client meetings and a Dell Technologies Partner of the Year event
Brand Results
-
Solidified Partnership
By putting a major focus and effort in bringing top-tier clients to the Dell Technologies conference, Data Blue promoted the Dell Technologies brand and products. This furthered the trust and commitment Dell Technologies had in working with Data Blue as a preferred Value Added Reseller.
-
Brand Awareness
The Data Blue brand was promoted through multi-channel marketing efforts from the beginning to end of the VIP program. The brand was marketed via invites, print and digital event communication, promotional signage, and press releases increasing Data Blue’s brand awareness.
-
Increase Client Meetings
Data Blue hosted 70 select top-tier clients in this all-inclusive VIP program. During this event, the Data Blue sales team had (3) days of 1:1 time with executive clients nurturing existing client relationships, building trust and further increasing client meeting volume and projects.