Walgreens
Duane Reade Advertising
Need
Integrate newly acquired drug store chain, Duane Reade, into Walgreens weekly advertising circular and loyalty program process
Response
Develop and implement process for Duane Reade to plan promotions and loyalty offers involving cross-functional teams
KH Strategy
Develop
Editorial process calendar for Category Managers to plan weekly offers
Communicate
Duane Reade offers to ad agency for circular placement
Analyze
Weekly in-store Walgreens offers by price, loyalty points and circular placement
Review
Final circular layouts, proof copy, and communicate changes to agency
Collaboration
Collaborate with DR Category Managers on in-store Walgreens offers and plan for circular
Troubleshoot
In-store issues with ad tag pricing and loyalty promotion discrepancies
Brand Results
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Weekly Circular Process and Loyalty Program Implementation
Within 1 year of the acquisition, Duane Reade was fully integrated into the Walgreens editorial calendar and circular planning process. By doing so, Duane Reade had full access to Walgreens product promotions (which were historically better $$ wise as Walgreens had more buying power) as well the Walgreens loyalty program, offering in-store customers better deals, thus increasing sales.